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EXPERIENCE: MEDIA DESIGNER
HACHETTE FILIPACCHI MEDIA, U.S. (New York, N. Y.) July 2001– Nov 2004
* Design programming concepts and creative for key A&M and Sales presentations regarding the television expansion of several Hachette Filipacchi brands.
* Develop creative concepts/strategies/design for online advertising/sponsorship, special sections, affiliate programs and strategic partnerships for all Hachette’s U.S. brands online. Clients included: Saks Fifth Avenue, Chanel, Maybelline, Verizon (Award Nominated Campaign), Dodge, Pepperidge Farms and many more. * Photo edit and optimization for ELLE’s year round Fashion Week coverage. Initiated the mentorship of a print photo editor teaching her web skills to greatly improve work flow and photo quality on the site. * Site re-design for ELLEgirl.com, HomeMag.com, Premiere.com
* Illustration, design, copywriting and production of editorial content for Premiere.com, ELLE.com, ELLEgirl.com, CarandDriver.com, and WomansDay.com. including the creation of printable character-driven craft projects and games for families on Woman’s Day.com. |
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